Senior Commercial Leadership Without The Full-Time Commitment
Growing businesses often reach a stage where they need experienced commercial leadership but aren't ready to recruit a full-time Commercial Director.
Whether you're preparing for your next phase of growth, looking to improve profitability, or navigating a period of change, I can provide senior commercial leadership on a fractional basis, giving you access to decades of experience without the cost or commitment of a permanent executive.
Having spent almost 30 years in commercial roles across global retail and consumer goods businesses, including as Global Commercial Director for The Body Shop, I bring a strategic, practical and collaborative approach to helping businesses make better decisions, improve performance and accelerate sustainable growth.
Typical projects include:
- Profit improvement programmes
- Commercial strategy development and execution
- Organisational effectiveness and business transformation
- Pricing and promotional strategy
- Retail and omnichannel growth
- AI adoption to improve commercial decision-making
- Leadership development for commercial teams
- International expansion
Whether you need support for a specific project, interim leadership during a period of transition, or an experienced commercial sounding board for your leadership team, I tailor every assignment to your business and objectives.
Is Fractional Commercial Leadership right for your business?
This is often the right solution if your business is:
- Growing quickly and outgrowing its current commercial structure
- Looking to improve profit rather than simply increase revenue
- Preparing for expansion into new markets or channels
- Going through significant change or transformation
- Needing senior commercial expertise without recruiting a full-time executive
- Looking to strengthen strategic decision-making across the leadership team
Why work with me?
Throughout my career I've led commercial strategy across more than 80 international markets, working across category management, merchandising, pricing, digital, marketing, CRM, forecasting, commercial planning and business transformation.
I've worked with leadership teams ranging from growing businesses to global organisations, always with the same goal: helping businesses become stronger, more profitable and easier to run.
More recently, I've also been working with a global FMCG organisation to design and deliver a leadership development programmes for senior sales leaders, helping experienced commercial professionals become stronger leaders as their businesses evolve.
My approach combines strategic thinking with practical implementation. I don't just help to develop the plan - I can help to make it happen.
Flexible Support To Suit Your Business
Fractional support can be tailored to your needs, whether that's:
- One or two days each month
- A defined transformation project
- Interim commercial leadership
- Coaching and mentoring for your commercial leadership team
- Support during periods of significant growth or change
Every engagement is designed around your objectives, giving you senior commercial expertise exactly when and where you need it.
Let's Talk
If your business has reached the point where experienced commercial leadership would accelerate growth, improve profitability or strengthen your leadership team, I'd love to hear more about your ambitions.
Please email me or you can book a time with me here to explore how fractional commercial leadership could support your goals.