Why Businesses Work With Me:
Commercial Clarity. Practical Strategy.
Measurable Results.
Building on 30 years’ experience in complex global businesses, I am now a profit coach and commercial strategist working with Retail & Consumer Goods business owners who want stronger profit, not just higher turnover.
My focus is simple: profit, cash flow and long term resilience - all achieved without burnout.
I bring strategic insight and financial discipline. I will challenge assumptions, simplify complexity and focus attention on what genuinely drives commercial performance.
No vague advice. No generic growth talk. Just structured thinking that improves results through practical implementation.
We will also focus on the role that the business plays in your life so that it delivers what you want financially and gives you the work/life balance you desire.
Your business needs to serve you, not the other way around.
“I believe a successful business should give its owner freedom, security and fulfilment - not constant pressure and exhaustion.”
My Philosophy
- Profit is a discipline, not an accident
- Revenue is vanity without margin
- Cash flow is the lifeblood of scale
- Sustainable growth always beats fast, fragile expansion
- Clear numbers drive confident decisions
- Business success shouldn’t come at the expense of the owner’s wellbeing
Most businesses don’t fail because they lack ambition. They struggle because they lack commercial clarity.
That’s what I guide business owners to fix.
Who Am I?
My Experience
I have almost 30 years of business experience, primarily within the retail sector. Throughout my career I’ve worked in leading companies including Boots, Superdrug, Marks & Spencer and The Body Shop, where I spent over 20 years.
My experience spans a variety of roles across marketing, digital, product development, buying, procurement and operations. Each role had a commercial focus, giving me a comprehensive understanding of how different functions and stakeholders need to collaborate effectively.
As Global Commercial Director at The Body Shop, I led commercial strategies impacting over 80 markets worldwide. I initiated and oversaw the adoption of AI tools to enhance data-driven commercial decision-making and operational efficiency.
My experience of both hands-on roles in the UK, Europe and Asia along with the support I gave to our many franchised markets, who owned and operated their own SMEs, enables me to understand the challenges that SME businesses face and to provide the support they need to drive transformation.
My Purpose
I became a Business Profit Coach because I wanted to spend my time
doing valuable work that’s aligned with my purpose - to make people's lives as rich and fulfilling as possible. It was a natural progression given my experience and my strengths.
I am a Trustee of a local charity and am seeking a Non-Executive Director role which would complement my coaching work.
My Life Outside Work
Outside work I love exploring the great outdoors with my family and dog, either in the beautiful countryside near my home in Sussex or further afield in our campervan.
I have learnt a lot about health and wellness in recent years with the aim of living a happy, healthy life - and helping others to do the same.
Get In Touch
If you’re ready to see the profit you deserve and have the work/life balance you desire, let’s have a focused conversation about your business and your next move.
In a no obligation 30 minute call we’ll identify at least one opportunity for you and your business to act upon immediately, and will talk more about how I can
support you.
Please email me or you can book a time with me here.